How to Choose the Right Website Template for Your Business

A Guide for Coaches, Designers & Creative Entrepreneurs

Choosing the right website template is more than just picking a pretty layout—it’s about finding a design that reflects your brand, aligns with your goals, and makes it easy for your dream clients to say yes to working with you.

Whether you're a coach, a designer, or a service-based business owner, this guide will walk you through how to choose the perfect template—and introduce you to the most loved designs in the Fjōr Avenue Showit Template Collection.

1. Start With Your Brand Personality

Is your brand elegant and refined or playful and bold? Do you want to give off a calm, editorial vibe or something more dynamic and modern?

Your website is often the first impression someone has of your business—make sure the style fits your tone.

Try This Template:

🖤 Studio Serif — A bold and modern editorial-style template made for design studios, agencies, and creatives who want their visuals to speak for them. Clean lines, interactive elements, and a strong presence.

2. Know Your Core Website Goals

What is the main action you want people to take when they land on your site?

Book a discovery call?
Download a freebie?
Browse your portfolio?
Read your blog?

Pick a template that’s structured to guide your audience toward that goal—through smart layout, compelling CTAs, and intentional flow.

Try This Template:

🌊 Sunny & Salty — Ideal for coaches and service providers, this ocean-inspired template includes built-in sections for client journeys, opt-ins, and soulful messaging. Ethereal, inviting, and flow-driven.

3. Think About Functionality (Not Just Aesthetics)

You need more than a “pretty homepage.” Your website should have:

Clear navigation
Strong portfolio section
A blog or resources section
Contact forms and CTA buttons
Mobile-friendly design

All Fjōr Avenue templates come with 14+ fully built pages, so you’re never left wondering what to include.

Try This Template:

💼 Marketing Agency Template — Created for marketing agencies, strategists, and high-level service providers who want an authoritative and polished online presence. Includes detailed service pages, case studies, and room to scale.

4. Prioritize Ease of Use

We get it—you’re not a coder. You need a template that’s intuitive, flexible, and easy to customize. That’s why all templates in the Fjōr Avenue Collection are built on Showit, a no-code, drag-and-drop platform that gives you full creative control.

Plus, every purchase includes:
✅ Step-by-step video walkthrough
✅ Mobile optimization
✅ Friendly support whenever you need it

5. Match the Template to Your Business Model

Are you a coach or mentor? → You’ll need booking features, a services breakdown, and space for testimonials.
Are you a designer or agency? → You’ll want an impactful portfolio, case study sections, and strong branding throughout.
Are you launching a new offer or course? → You'll benefit from a sales page and opt-in focused design.

Explore our full range of templates to find one that fits your business today—and grows with it tomorrow.